First To understand how we deliver our SEO services, it’s necessary to walk through the steps we follow. We inspire you to read this document carefully, as it will help you see how our SEO services work, what costs to hope, and how profitable this service can be for your business.
For example, imagine a senior care service provider based in Florida, offering care to residents of that province. Their business and website are named ABC Senior Care (www.abcseniorcare.com). Our primary goal is to engage with the website owner, gather relevant information, and gain clarity on key areas, including analyzing the website, understanding their business niche, researching their competitors, and laying the foundation for SEO by targeting relevant keywords.
Now, let’s walk you through the step-by-step process we follow for this client from our agency’s side. This will give you a clear understanding of how we develop an SEO plan tailored to your business.
Step 1: Initial Consultation with the Client
From the very beginning, I mentioned that I need to understand what my client expects from my SEO service for their website or business. Let’s explore what expectations they have from us.
What are the goals and objectives of using our service for their business?
Who are the customers of their business, and what are their core characteristics?
What are the goals and objectives of using our service for their business?
The primary goal of using an SEO service is to increase traffic or visitors to the site and convert that traffic into quality leads to drive product or service sales. Similarly, my client will have the same objective.
However, I need to identify which of ABC Senior Care’s services are well-organized and which ones are weak. It’s also important to understand if they have any operational challenges. I need to know whether their product or service will focus on a specific area within the province or cover the entire province.
In my opinion, since this is a location-based service, most senior citizens in Florida will prefer to stay in their surrounding areas rather than move to a different region. There may be exceptional cases, but the general tendency will lean towards staying local.
Who are the customers of their business, and what are their core characteristics?
I need to confirm with my client the type of people associated with their service and behavior patterns. This includes understanding who uses senior care services, who provides these services, which professionals are involved, and which companies or agencies manage these operations.
Additionally, I need to identify if any government bodies or institutions are associated with these services and any projects, financial institutions, or insurance companies that may be connected to the business.
Now, you might wonder why gathering such detailed information is necessary. By the end of this write-up, you’ll understand the importance. Stay with me to continue reading.”
Step 2: Website Performance Analysis
This is where our work starts. Most of the time, clients are not entirely aware of these features, while some are. Thus, a technical study of the client’s website is required. Let us take a tour of the principal spaces. Initially, we will examine www.abcseniorcare.com for flaws including 404 errors, broken links, and problems with page performance. GTmetrix Google Search Console and many other tools can help us find this matter. Below is a summary of the issues raised:
404 error: When someone clicks to visit a page on your website and receives a “404 error,” it means that the page is either inaccessible or no longer exists. These problems must be fixed because they have a detrimental effect on your website.
Broken Links: A link is deemed broken if it leads to a website or article but displays a “not found” message. We must locate these links and either update or restore them. Page Loading Speed: The speed at which a website’s content loads on a user’s screen when they click on it is known as the page load speed. While poor speeds can affect your site’s performance, faster load times are beneficial for SEO.
Mobile friendliness: We must make sure that all of the website’s components, including the text, navigation, and graphics, work properly on mobile devices. We can modify our work plan in light of the results.
Crawling and indexing: Verifying that search engines can appropriately crawl your website and index it in search results is crucial.
On-Page SEO Review: We will check that your H1 and H2 headings are kept correctly and examine your article, post, meta, and picture alt texts. We will also make sure the client’s desired keywords are positioned correctly on the service pages and homepage.
If it is, we must ensure that the keyword density is appropriately tuned.
Step 3: Competitor Analysis
This step is crucial, as it can make or break the entire SEO plan. Both you and we must work together continuously until the full plan is implemented. It’s like going to war without knowing anything about your enemy—disaster is inevitable. In our case, business competitors are the enemy because they are fighting to get their websites to the top, just as we aim to do. So, competitor analysis must be thorough, focusing on every move they make. At times, we may even need to adjust our plan accordingly.
Let’s explore some critical aspects of competitor analysis:
Create a List of Key Local Competitors:
Since we’re working with the keywords “memory care in Jacksonville, FL” and “assisted living Fort Myers Florida,” the focus will be on these two areas—Jacksonville and Fort Myers. Based on our list, we’ll analyze competitor websites using paid tools. We use paid tools to get the most accurate results, as having a crystal-clear understanding of our competitors’ activities is essential.
Identify Competitor Keywords and Top-Performing Content:
We need to determine which keywords are performing well for our primary competitors. It’s also essential to identify which types of content resonate with their audience and generate high engagement.
Analyze Competitor Citations and Backlink Strategies:
We’ll look into whether competitors are getting citations or backlinks from local or regional websites, and how they are securing them. Additionally, we’ll check if they have any connections with local healthcare providers, which can give us valuable insights. This part is about monitoring the enemy’s every move.
Step 4: Keyword Research & Strategy Development
Step 5: Content Review & Optimization Recommendations
Step 6: Technical SEO Recommendations
Step 7: Reporting & Next Steps
After consolidating all findings, the next step is to present the information to the client, providing a clear understanding of their website’s current status, where it could be in the future, and the timeline to reach those goals. This report aims to explain what steps and tasks will be necessary to improve their site’s performance and offer a clear idea of the projected costs.
Presenting the Audit Report:
First, a detailed report is created, which includes website performance, competitor analysis, and keyword opportunities. This report outlines the current status of the website and ways to improve it.
Initial recommendations are given to improve site speed, fix broken links, and address other key issues.
Additionally, areas for improvement are identified through competitor and keyword analysis, which helps in outlining the next steps.
Next Steps & Timeline:
- A clear plan is established for content optimization, technical fixes, and keyword targeting.
A timeline for the SEO campaign is developed, breaking down campaign milestones over the next 3-6 months.
Through this process, the client gains a clear understanding of which tasks will be completed and the projected timeline for each task’s completion.
