Technical SEO is like the invisible framework that supports your website’s entire existence, impacting everything from on-page to off-page elements. In SEO, technical strategies guide search engine bots toward understanding and ranking your site. This foundational framework is at the heart of my work plan. Let’s discuss some key components of technical SEO in simple terms.
Domain Name Selection: When building a website, the main component is selecting a memorable and easy-to-pronounce domain name. Why is a simple domain name so important? Picture “Nike” as just a shoe brand name—people easily understand it, just as search engines do. So, prioritize a recognizable name that appeals to both users and search engine bots.
SSL Certificate: Look for “https://” with a lock symbol before a URL—this means it’s SSL-protected. An SSL (Secure Sockets Layer) certificate reassures visitors that their data is safe from hackers. Since 2014, search engines have included SSL in their ranking criteria.
Optimize Page Speed: This measures how quickly your site loads after someone clicks the link. If it takes too long, your ranking may suffer. Reducing load time is a significant step in technical SEO.
The mission is to make the website accessible to search engines. Here’s what’s needed to ensure proper crawling:
- Create an XML sitemap.
- Maximize your crawl budget.
- Optimize site architecture.
- Establish a clear URL structure.
- Use robots.txt.
- Add breadcrumb menus.
- Use pagination.
- Check your SEO log files.
Indexability Checklist
After crawling, bots must easily index your site. To simplify this:
- Allow bots to access pages.
- Remove duplicate content.
- Review redirects.
- Ensure the site is mobile-responsive.
- Fix HTTP errors.
There are additional technical SEO areas, like:
- Renderability Checklist
- Rankability Checklist
- Clickability Checklist
For SEO professionals, these names alone suggest the tasks involved, so I’m skipping in-depth explanations. Feel free to reach out via comments or email for a detailed breakdown if needed.”
