In this step, we evaluate the quality of the content and ensure it aligns with SEO best practices.
The quality of the existing content on the website should be reviewed, as content serves as the main canvas for SEO. A well-optimized canvas presents a clear picture to the search engine. Optimizing content for SEO requires careful attention to specific parameters, such as title optimization, meta titles, meta descriptions, content body, and keyword density. Below are some main aspects to consider.
Title Optimization:
Whenever you read or write, there’s usually a heading or title. This title, or content heading, is crucial for SEO. The title should be engaging enough to encourage users to click on the site. When more users click on a title, search engines take notice, considering the title as popular and relevant to users’ queries. Secondly, it’s essential to include targeted keywords in the title, so when search engine bots see both the title’s popularity and the keyword relevance, it enhances the chances of ranking well.
Meta Title Optimization:
Meta Description:
The image below shows where meta descriptions are located. Including targeted keywords in this section can help further optimize the content.
These targeted keywords need to be placed naturally within titles, subheadings, and descriptions. If not naturally feasible, similar keywords or phrases can be used. However, forced keyword stuffing should be avoided, as it can negatively impact ranking.
Keyword Density:
Keyword density is the percentage of targeted keywords in every 100 words, which search engines prefer within a balanced range. Experts recommend a density of 1-2%, meaning in a 1,000-word blog, 10-20 occurrences of the targeted keyword would be ideal. However, this should be done carefully to avoid seeming manipulative.
Content quality, user experience, and relevance to user intent matter more than strict keyword frequency for search engines.
Reviewing Existing Content:
Check whether the client’s existing content follows these principles. For ABC Senior Care’s service pages, make sure they adequately cover services like assisted living, memory care, and senior care. If there are gaps, such as missing FAQs or blogs on senior care trends, add those to increase engagement.
Content Suggestions:
To target the local audience more effectively, add location-specific content, like testimonials from Jacksonville or Fort Myers clients. Optimize the current content by naturally incorporating target keywords into headings, subheadings, and body text.
Making content relevant and SEO-friendly in this way can improve visibility and ranking on search engines.
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